Use internal pages to tell me about specific services or products you offer. Make sure to focus on me not you - I'm most interested in what I can get. These pages should be describe most of your business and make up the majority of your site.
If I’m interested in your amazing services or products, tell me how my life will be improved by them. Tell me specifically what I can achieve when I have them. Will I feel better about myself? Will I be able to do things that I can’t already? What is it about them that makes them better than anyone else?
• What matters to me?
• List the benefits of your service
• List the services you're offering
• List features of your products
• Keep bulleted lists simple
• give me links to click
"Keep testimonials short, to the point, and directly related to the rest
of the page."
Let me know about the details of your services or products. What can I expect from you and your services or products? What do I have to do to get them? How will you make it easy for me to buy from you?
Emphasise what I’ll get from you, and tell me how to get it.
If I’ve read this far, I’m very interested in your business. Remind me what you’re going to give me and how happy you’ll make me feel. Now give me options of other services or products I could use – I want to stay – give me links so I can find out about other services you offer.